With the development of fashion photography, the modelling profession expanding to photo modelling. Models remained fairly anonymous and relatively poorly paid until the late 1950s, though often marrying well. One of the first well known models was Lisa Fonssagrives who was very popular in the 1930s.Fonssagrives appeared on over 200 Vogue covers and her name recognition led to the importance of Vogue in shaping the careers of fashion models. In 1946, Ford Models was established by Eileen and Gerard Ford in New York; it is one of the oldest model agencies in the world. One of the most prevalent models during the 1940s was Jinx Falkenburg who was paid $25 per hour, a large sum at the time. During the 1940s and 1950s, Wilhelmina Cooper, Jean Patchett, Dovima, Dorian Leigh, Suzy Parker, Evelyn Tripp, Carmen Dell'Orefice, and Lisa Fonssagrives dominated fashion. Also Dorothea Church was among the first black models in the industry who gained notoriety in Paris. However, they were not known outside the fashion community. Compare to today's models, the models of the 1950s were more voluptuous. Wilhelmina Cooper's measurements were 38"-24"-36" whereas Chanel Iman's measurements are  It was also during the 1950s that pin-up models originated.

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